Leveraging the Power of Swag Management
A new online marketing strategy is in vogue called 'Swag Management'. While Google looking up scarce results, this underutilized technique has the potential to turn a disappointing marketing effort into a winning formula for long term success. 'Swag' refers to products, or service, that a person or organisation to give away in order to promote themselves, to win customers, or simply because they like the brand and the logo. But, how does it work? Let's explore the basics of swag management. See more here benefits of integrating new employee swag management platform.
To get your company's name out in the market using digital swag (that is, if you want your brand to be recognized), you need to give away something of value every time you launch a new product or services, or launch an advert campaign. This, in turn, enables your company to reach a wider audience and create better brand recognition amongst potential customers. Now, you might wonder where you can find some good 'swag'; after all, there's no dearth of free stuff floating around cyberspace! The answer lies in a swag management strategy. Here's how it works:
Every time you host a trade show, convention, launch campaign, or even a seminar - you're essentially giving away something branded. That branding thing is your 'swag'. And if you don't have a great logo or slick ad, your swag will be useless - just like your company. If you do have these things, however, you can leverage on swag management techniques to make sure that your branded merchandise reaches the masses every time you throw it at the audience. View here to understand better about new employee swag management platform.
In short, swag management is about making sure your company swag management strategy reaches your target audience. It's not about swag being a distraction or something that's 'old school' and not applicable anymore. Instead, it's about how you can use it to leverage on the power of social media to reach out to more people - regardless of whether they are your existing customer base or potential customers. This really works - especially when you start using it as a part of your marketing strategy. Take a look at how these various strategies can work together for your business below.
One of the most common ways you can leverage on the power of swag marketing is through your company's Facebook page. Because Facebook is a popular place to connect with your audience, you can easily 'fans' (like) your product via this platform, thus driving in even more interest. In other words, even if your product isn't necessarily very 'out there' in terms of branding, you can still make it known within Facebook. The only trick is to use your marketing strategy to ensure that you do this in subtle, unobtrusive ways. For instance, you could set up a Facebook fan page for your branded merchandise and offer incentives to those who 'like' it.
Another way you can use Facebook to leverage on the power of swag management is to post information related to your brand on your website. If you have a Facebook page, then you can also set it up as a 'tag' area so that your website will appear under the various products that you're selling off (e.g. if you sell shoes, you can add the 'shop' icon to the footer of your site and then include a link to your branded swag merchandise). This is just one way you can promote your brand via Facebook - in fact, many companies are taking advantage of the platform to create useful and engaging content that's relevant to their audience. When using branded swag as a marketing strategy, you need to ensure that you keep content relevant, current, and engaging. Keep the content engaging but not too dynamic (you don't want to seem pushy), and you'll be able to take full advantage of this great social media platform to boost your business. Check out this post that has expounded on the topic: https://en.wikipedia.org/wiki/Management_system.
